The Hennecke Group has been active in South America for 20 years. Hennecke established a subsidiary in São Paulo on 1 July 2011 in order to better serve the regional market, be closer to the local customers and provide more efficient service lines. „Hennecke do Brasil“ focuses on expanding the existing sales structures and setting up a far-reaching range of services and after-sales support that is tailor-made to suit the requirements of the region. In this way, Hennecke wants to make its comprehensive portfolio of machine and plant technology for polyurethane processing even more attractive to South American customers.

In subsidiary manager Thorsten Warm and sales manager Anselmo Costa, local customers will find an experienced team to rely on. Anselmo Costa alone can look back to over 14 years of experience in the PU industry. The responsibility for smooth interfacing with the German headquarters remains in the hands of Dieter Müller (Regional Sales Manager for South America). More backup for the new subsidiary will be provided by Hennecke's branch office in Mexico, which, by recruiting Eduardo Gutierrez and Nicolas Reynoso in addition to its experienced sales manager Omar Castaneda, has been able to gain two well-versed service technicians with ample expertise. "With this team we are ideally equipped to cover the regional and supra-regional demand for high-quality polyurethane processing technology and all the accompanying services," explains subsidiary manager Thorsten Warm.

Key projects involving discontinuous presses will be handled by "Hennecke do Brasil" in cooperation with Hennecke's partner Iturrospe. Iturrospe has many years of experience in the discontinuous production of sandwich panels and also provides support with complimentary products in the manufacture of building material. In many applications, PU sandwich panels provide an alternative to traditional construction methods - not only in economic, but above all in ecological terms, given their excellent range of properties. All requests for this will be received centrally by the Brazilian subsidiary.

With the award of a contract for a major project for the production of foamed automotive seating, the timing of the new subsidiary's market entry could not have been better and the contract will of course have a positive impact on projected growth. Future steps have already been charted out; thus, the team will be reinforced with a new service technician by the end of the year. For 2012, extensive capacity for spare parts storage is planned to be created. This will enable the new subsidiary to carry out service and maintenance work locally, e.g. by repairing mixheads and pumps.